Drag a column header or the ⠿ handle to reorder · type in Filter rows to narrow · spend in Cost unlocks CAC/ROI.
Monthly breakdown
Click any month for its full channel breakdown.
Read this first. Attribution is reconstructed from the miniCRM Notes / Lead Source field — it is directional, not exact.
These are won (paid) customers; trial pipeline is not yet wired in. Default view is the Feb 2025 → now focus window. Cost is entered by you (no spend data exists in the CRM) —
metrics that depend on cost show add cost until you do. Referral Postcard CAC is grounded from Aug 2025 (earlier spend isn't available). Costs & settings are saved in your browser; use Export to share.
Growth Decision Framework — AI Suggestions ✨
AI suggestion per channel/lever from the numbers above. Override any decision with the dropdown.
Trial pipeline & 14-day maturity
Awaiting data
Not yet wired in. This CRM export contains only won customers (the Trial started date column is empty for all rows).
To light up trial→paid conversion and 14-day maturity per channel, drop a trials export here (with trial-start dates & source) and this section activates.